Hello, Williamsburg! Jones Road has officially opened its sixth store in New York City – the brand’s first store in Brooklyn. Located at 101 Metropolitan Ave, the new outpost spans 800 square feet of retail space and will be the brand’s 3rd store location to open this year.
The brand opened in Palm Beach earlier this February and in April, opened in Chicago. The new Brooklyn store brings Jones Road’s total store count to 6 locations. Other locations include Montclair, NJ; Greenwich Village in NYC; and East Hampton, NY.
“We knew we wanted a store in Brooklyn and we finally found the ideal spot in Williamsburg,” said Jones Road Founder and chief creative officer, Bobbi Brown. “The energy of the neighborhood, the vibrant retail and cultural scene happening there and the cool customer vibe in Williamsburg aligns perfectly with the Jones Road aesthetic.”
I got the chance to stop by the new shop and try some of their best sellers, and I was definitely sold towards the end of my visit. The first thing I tried was their What The Foundation. As someone constantly on the go, I was impressed by how easy this tinted moisturizer applied. It’s buildable and left my skin feeling glowy and light.
I also got to try their latest Miracle Balm Palette, which is the ultimate multitasker. It’s perfect for someone with a low-maintenance routine. Each palette includes an all over tint shade, a blush shade, and a highlight shade for versatility. Palette II was perfect fit and I was able to use my finger to apply and blend, which is such a win for me.
I absolutely loved this new store – the charming corner location with huge windows made the space feel so inviting and bright. I am excited to drop by and visit the lovely staff whenever I’m in the neighborhood.
Check out the full Jones Road Beauty product line in person or on their website.
