Brandefy Is Offering ‘Dupes’ To Your Skincare Favorites

Brandefy is revolutionizing the beauty industry with a commitment to transparency and affordability. Their app assists shoppers in finding budget-friendly alternatives to luxury beauty products. When affordable options aren’t available, Brandefy collaborates with top chemists and leading manufacturers to create them.

Their products are clinically formulated, dermatologist-recommended, and developed with input from customers. Brandefy’s mission started with the insight that identical products often have widely varying prices due to branding. Their goal is to deliver high-quality, effective skincare without the expensive price tags.

Brandefy uses the same clinically proven and highly efficacious ingredients, along with additional components, to deliver amplified benefits. The brand partners with world-class chemists and dermatologists to formulate products similar to cult favorites by Youth to the People, SkinCeuticals, Sunday Riley, EltaMD and more.

They package their products as sustainably as possible to protect the planet while preserving the effectiveness of the active ingredients. All of their products are 100% cruelty-free.

Check out the full product line up directly through their website, the Brandefy App or Amazon.

Kyrah Quilan Senior Editor at Beauty News NYC
Kyrah Quilan

Kyrah, a native New Yorker, embodies a unique blend of urban sophistication and creative spirit. With a background in PR and communications, she loves all things lifestyle, beauty, fashion and travel. You can find her scouring thrift shops for hidden gems, spending hours on her curly hair routine, planning her next solo trip, or curating a bomb Instagram feed.