Hello Day is a fashion brand that proves it’s possible to be both stylish and comfy. We caught up with Hello Day’s co-founder, Regina Tseikhin, to chat about business, beauty, workouts and more.
Tell us how the line came about. What inspired you to start a fitness fashion brand?
Starting a fitness fashion brand stemmed from a blend of my personal passion and a desire to address market gaps. I was eager to explore new materials, designs, and technologies to enhance performance and comfort, which led to the development of a unique and forward-thinking brand.
What sets your brand apart from others?
Great question! What sets our brand apart is our exceptional fabrics, responsible production practices, and the result: garments you’ll choose again and again, helping you look and feel your best each day.
What’s behind the name Hello Day?
We put a lot of thought into both our brand and its name. Every woman deserves to start her day in something beautiful, high-quality, and empowering, helping her feel ready to tackle anything that comes her way. Hello Day is designed by a woman, for women.
Do you have a favorite workout?
Absolutely! I love Pilates for its focus on strengthening the core, which enhances overall stability and balance. It offers a low-impact workout that’s gentle on the joints but still delivers effective results. Plus, it’s easy to fit into my daily routine.
Since this is for Beauty News NYC, do you have a beauty routine? Or any tips to share with our readers?
Certainly! My beauty routine always begins with my favorite product from Cosmedica Skincare: their Hyaluronic Acid Serum. I use it on my face, neck, and even my body. It’s an incredible multi-tasker and my secret weapon for starting my day looking and feeling my best with Hello Day!
Who is the ideal Hello Day customer?
The ideal Hello Day customer is a busy woman who values both style and comfort. She invests in herself, enjoys looking great, and starts her day with a smile, saying “HELLO DAY” with a sparkle in her eye.
What do you hope to inspire in others with Hello Day?
With Hello Day, I aim to inspire a sense of connection and positivity. I hope to encourage people to embrace new beginnings, foster meaningful interactions, and approach each day with an open heart and a fresh perspective. By focusing on the simple yet powerful act of greeting and acknowledging one another, Hello Day seeks to remind us of the impact small gestures can have in creating a more compassionate and united world.
Do you have a favorite style to wear?
I actually have several favorite styles depending on my mood and plans for the day. For Pilates, I prefer the Ribbed Active Legging & Bra Set ($71) or the Day Dream Active Leggings & Multi-Strap Bra Set ($99). On days when I’m just running errands, I love the Luna Jogger Pants ($95) with its matching Eclipse Active Hoodie ($95) —it’s super comfy and comes in so many great colors.
