FURB: Stylish Pet Essentials For Your Fashion-Forward Pup

Spoiling my family’s dog is one of my favorite hobbies. I always bring my goldendoodle Luna a present whenever I visit home, and the amount of bandanas and sweaters she’s accumulated is enough to warrant a closet. When I saw that dog brand FURB had the cutest accessories, I knew Luna had to have some.

About The Brand

Colleen Winters, the founder of women’s clothing brand Lulus, created FURB. Winters sought to disrupt the pet industry with something different: a line of lifestyle essentials in an elevated style. FURB’s products, made by skilled creators in small batches, are thoughtfully designed to fit a modern aesthetic. 

About The Products

I love that FURB has so many stylish prints and patterns to fit your dog’s personality. I got Luna the matching Wylde Black Spotted Pony Fur Dog Leash and Collar, made with black leather and real spotted pony fur. Luna has tried a leather collar before and it chafed her skin, but I was impressed at how lightweight and slim the FURB collar was. The leash was surprisingly comfortable to hold and didn’t hurt my hands — the leather is durable but soft enough to be flexible. I paired Luna’s whole ensemble with the Sh*t Happens Black Poop Bag Holder, which is made in the same black leather and easily attaches to the leash. The look was classy and chic. Needless to say, Luna loved it. 

In addition to walking essentials, FURB has apparel, beds, toys, and carriers to round out their catalog. Their range of sweaters and bandanas comes in everything from leopard print to checkers, and their plush beds are all in neutral tones like creams and browns. The toys resemble artful home decor more than playthings; for example, a gray crinkly shell and squeaky ball made to look like a plush pearl in a clam. The ceramic stoneware bowls could be stacked with a human’s dishware and nobody would tell the difference, which is just a testament to FURB’s commitment to their brand. 

Why FURB?

FURB is where fashion meets fur, and it’s about time our furry friends get a dose of everyday luxury. For products that match the elegance and classiness of the New York lifestyle, look no further than FURB.

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Annika Olives

Staff Writer

Annika is a Manila-born, California-raised, and NYC-transplanted Filipino-Spanish-American storyteller. Her writing career has spanned from content design to journalism to social media, so she can craft seamless product copy, compelling articles, and killer captions with ease. She’s a techie by day but a creative always, and she loves all things wellness, lifestyle, food, travel, fashion, arts, and culture. Because she’s a Virgo rising and eldest daughter who doesn’t understand the concept of rest, she’s obsessed with perfecting the lazy girl routine and perhaps—one day—achieving that all-elusive leisure. Her simple joys include skincare that doesn’t break you out, chai lattes, baking, a good thrift find, and building trip itineraries on Notion.